Free-to-play - Games

Free-to-play (F2P) represents a dominant business model in modern gaming, where players can access core content without upfront payment. It relies on monetization through microtransactions, such as cosmetic items, battle passes, or time-saving boosts, often balancing accessibility with revenue generation. This model has democratized gaming by lowering entry barriers, but it also raises discussions about ethical design, player retention strategies, and the potential for pay-to-win mechanics. In practice, F2P games span genres from mobile casual titles to competitive esports, emphasizing ongoing engagement through live services and community-driven content updates.